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Tracking Update Complete

Poster: Aron Schatz
Posted on October 16, 2008 at 11:25:32 AM
The tracking system has been updated to provide source details. The click counts are correct for today and on, but the view counts will be wacky until tomorrow. If you leave the source on All Sources, the data will be the same as you are used to it. Tomorrow will be the first full day of proper source tracking. Remember that ASE Adnet's tracking system uses UTC.
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Source Tracking Tomorrow

Poster: Aron Schatz
Posted on October 15, 2008 at 10:32:24 PM
ASE Adnet believes in transparency. For this reason, a new addition will be made to the tracking system to allow you to drill down what revenue sources your traffic is seeing and clicking on. This additional will increase the data available to you to make better choices in the way your placements perform.

The update tomorrow has been tested on the development server, but there may be errors in tracking tomorrow. Anything should be temporary.
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CA/UK/AU/BR/MX/... CPC Coming

Poster: Aron Schatz
Posted on October 6, 2008 at 11:45:58 PM
I'm working on a huge update to ASE Adnet to provide CPC pricing information for all the regions in the title.

Great Britain

This is all preliminary and feasibility tests will be starting soon. If you have high non USA traffic, please let me know as I could really use some testers.

Canada will be the first region to supplement the current USA (North America) CPC pricing. This will increase CTR for Canadian readers as the prices will be listed in CAD instead of USD and will show Canadian sellers.

Once again, this is all in the feasibility stage of things. I'm sure that most regions will be validated for use on ASE Adnet, but you never know. CPA sources will still be used outside those target regions.

I expect that ASE Adnet will truly become a one stop shop for all regional CPC price comparisons. It is also for this reason that you should switch to keyword ads if you are using PID type, or at least add default keywords in for these new ad regions. PIDs only work with the Primary USA CPC provider.
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Still Working On Targeting

Poster: Aron Schatz
Posted on October 6, 2008 at 9:58:54 AM
I need to see how a full weekday handles itself. Make no mistake, impressions are down for pretty much every publisher site on the networks from last month. This coupled with a few other factors are making things difficult to tweak targeting.

It probably is going to be a bit. The economy is still taking a dump and it looks like people are scrambling instead of viewing our sites. Hopefully this situation will improve soon.
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September Statistics

Poster: Aron Schatz
Posted on October 4, 2008 at 7:37:41 PM
September statistics are coming from Server2 only to stop the bots coming from the forward facing internet site. These are now clean statistics.

Operating Systems



Internet Explorer 

While Windows has a large advantage, Firefox is leading the pack by a healthy margin. this is to be expected since we have many technology related sites.
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Fixed Targeting Again / Impressions Down

Poster: Aron Schatz
Posted on October 4, 2008 at 9:33:47 AM
I fixed the targeting again for the current ads. There is a trend as well. It seems that traffic is slowing ever since the world turned to watching the economy. This trend started about a week and a half ago which was before the new ads were implemented. Hopefully everything will smooth out and traffic will return to normal levels soon.

The reflection of the traffic drop is evident on the reports that I look at daily from multiple sources. If you have thoughts or concerns, please email me. I'd love to hear your take on this matter.
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UK High End CPA - Sunday

Poster: Aron Schatz
Posted on October 3, 2008 at 9:56:15 PM
Good news everyone! The Amazon US/UK CPA ads are completely stable on the staging site and will be released Sunday at about 12:00AM EDT. I'll do Server2 first a bit before and then do Server1.

The Amazon ads are of a much higher quality than the Ebay CPA defaults. The new ads still target CPC ads for English speakers except those in the UK region.

In addition to the Amazon CPA, I'm 90% sure that I will have a CPC shopping provider for the UK area as well which means that all of Europe should be covered by this as well. The new shopping provider will be able to price direct Canadian pricing as well.

In addition to the addition, I'm still investigating AU pricing as that is a big market as well. I've got a few ideas progressing about that and will be pursuing that as well.

If you have questions or concerns, please email me...
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Old Targeting Back

Poster: Aron Schatz
Posted on October 3, 2008 at 9:40:09 AM
The drop in revenues will cease starting today as ASE Adnet went back to the old way of targeting. We are showing the North American CPC ads for all English speaking people once again.

Once international CPC is released, we will begin to tweak the targeting mechanisms to provide the highest revenue possible.
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High Quality International CPA Soon

Poster: Aron Schatz
Posted on October 2, 2008 at 11:11:59 PM
I'm happy to report that progress is going very quickly with the new higher quality CPA ads. They will only be targeted for the UK (and North America if you forced CPA). This data will be provided by Amazon and is a much higher quality than the Ebay CPA ads that are currently being shown.

I'm going to add a new variable to two as well. Customizability is one of the key points of ASE Adnet and with all these new data sources come new challenges. I'm going to specifically add a variable that allows the image size to be relaxed. Right now, the ads are made for three image sizes; 60x60, 100x100, and 160x160. The new data sources (and soon to be others) don't always offer a square image. It is for this reason that the size had to be scaled to fit the current layouts. Once the new relaxed image variable comes out (unsure of how it will be implemented just yet), all the styles will be updated.

There is also some good news for international CPC pricing. I'm currently going over a few different providers and will have more information soon.
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Staging Area Updated

Poster: Aron Schatz
Posted on October 1, 2008 at 7:59:48 PM
If anyone is interested in testing the new higher quality CPA ads (Amazon), please let me know. Amazon ads can show for the UK and the North American region.

Once the Amazon ads are rolled out, new publishers with lower quality traffic will be able to join on a CPA only basis. Unlike Ebay, Amazon's ads provide great data for keyworded products.

I'd like anyone with a good amount of UK traffic to contact me and try out this new data provider. It should be fairly stable ;)... no promises, though.
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Server2 Backend Updated

Poster: Aron Schatz
Posted on September 29, 2008 at 2:48:51 PM
Everyone on the network should know by now that I usually do updates quickly and I decided it was a good time to roll out Server2's updated early.

I plan on doing Server1 later tonight since the update progressed so smoothly. If you notice any weirdness or anything, just let me know. Make sure to grab the new adcode to grab the latest features offered by the new backends.

Version 2 is here and we are on the way to make additional money that wasn't realized.
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Server2 Backend Update Tomorrow Night

Poster: Aron Schatz
Posted on September 28, 2008 at 8:44:17 PM
Tomorrow night at around 11:00PM EDT (or so), the Server2 backend will be updated to provide international ad sources to further improve the markets that Adnet can payout on. After the rollout is completed, the beta staging area will be once again updated for another CPA data source to test its feasibility for ASE Adnet's publishers. The new data source will be of a higher quality than the Ebay CPA that will be rolled out and will be available after extensive testing has been done.

I would also like to hint that international CPC product comparison is coming to ASE Adnet. It is my hope that ASE Adnet will be a one stop shop for all product comparisons for every region of the world. Now is really the time to jump on to get more people involved with ASE Adnet.

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Backend Update This Week

Poster: Aron Schatz
Posted on September 27, 2008 at 3:10:34 PM
ASE Adnet will be rolling out the new data provider on its backend this coming week. Expect no delays during the rollout. Server2 will be updated first and then Server1 will be the day after.

This means that the ASE Adnet will be able to show ads for every region from now on. We are also working with additional providers to increase the value of products being shown which will give an additional boost for publishers.

If you have any questions about this transition, please let me know at

To everyone that is currently using the beta staging test backend, it will be updated after the full rollout for additional data providers. You are free to leave the staging backend in use, but be mindful that there may be errors from time to time as this is a non-stable backend.
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August Payments Today

Poster: Aron Schatz
Posted on September 26, 2008 at 9:17:26 AM
Everyone using Paypal should expect a payment in their accounts by the end of today. If you are getting a check, it will be sent today. Thanks for being with ASE Adnet and you should expect to make additional money very soon once this new auction CPA system comes out for international traffic.

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Adcode Generator Updated

Poster: Aron Schatz
Posted on September 24, 2008 at 1:38:09 PM
The adcode generator has been updated to provide the base for the new CPA ad system. As you can see, there are many improvements. When the new ad system is updated on the backend, you'll be able to see what other countries see on your own site using the new smoke test feature.

As for now, the generator will only do the normal CPC ads. Once the backends are updated, everything will come together. Updating your adcode with the one provided by this new generator will ensure a better transition over to the new ads. There are some new geotargeting options to really help target ads.

This means that ASE Adnet will not be showing your alternative adcode since we can pay for all types of traffic. If you notice any problems using the new generator, please let me know.

I almost forgot... there is a new simple ad layout for 300x250 and it looks great. It is a single product unit, please check it out.
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New Data Sources Soon

Poster: Aron Schatz
Posted on September 19, 2008 at 11:19:45 PM
The network is coming along very nicely and I'm happy to report that certain publishers have been testing out a brand new update to ASE Adnet to provide its own geotargeted ads. No longer will ASE Adnet be limited to North America for making money. The new provider (Ebay) is CPA, but I'm also working on international pricing sites as well.

With Ebay, I can open up ASE Adnet to many more people that I would have otherwise rejected since quality is not a concern for CPA. Remember that these new data providers will give a boost in revenue that currently wasn't being realized.

I'm planning on giving a very large percent of the CPA revenue from the new data provider to entice more people to join. Once the new ads go live, every new publisher (except pre-approved ones) will be placed into the CPA only side of things and if the traffic looks good, the network will switch over to CPC in the related markets.

Yes, there is another ad network that does this as well... But, ASE Adnet gives you the power of control. You make the ads, you control the content.

As a publisher myself, I can't think of a better network to be with at this exciting time.

(Sorry, I had to pat myself on the back after that coding session)
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Total Monetization Of Traffic Soon

Poster: Aron Schatz
Posted on September 14, 2008 at 10:54:12 AM
This post is related to the post below that updated the front end to provide new revenue sources. I'm pleased to say that the search and testing phase of new revenue sources (IE: paying all traffic) is well under way.

There are a few things to work out with the data providers, but I believe that I can work out any problems that may happen. If everything works out as I expect it will, you can expect a brand new international auction provider (guess which one) to provide CPA payouts on traffic that ASE Adnet wouldn't currently pay for.

While this isn't like the standard CPC that you are used too, it is an additional boost of revenue that otherwise wouldn't be available. In addition to that, this could lower the standards bar for other publishers as well. The new backend system I'm working on can switch between showing data providers and it can switch to a CPA provider if the traffic provided is bad (IE: Non converting clicks) or doesn't provide a good CTR from the normal ads.

I'm currently testing the new ad system on ASE Labs (only the articles section). If you are not from North America, visit ASE Labs and see one of the articles. You'll notice that the ads are completely geotargeted to providing relevancy to your location. Go ahead and click on the ad (if you aren't in North America) to see where it leads.

If you would like to test the new system, just let me know. I can only accept a few light traffic people and be aware that there may be issues (nothing major).
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Front End Update Successful

Poster: Aron Schatz
Posted on September 10, 2008 at 10:24:09 PM
Since you are reading this, the front end update was successful. Please let me know if there are any problems (especially with reporting). You'll notice a new field on the revenue report selection for the source. It is only "Primary" for now. As soon as there are more sources to make you money, it will be posted here.

Thanks for your continuing support of ASE Adnet and there are bigger updates to come.

Edit: Forgot to mention that this update brings Adnet's front end back inline with Version 4 (fully at so once everything is updated, it will provide the same features as the Version 4 test site.
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Front End Update Tomorrow

Poster: Aron Schatz
Posted on September 9, 2008 at 6:38:52 PM
Changes are in store for Adnet and the start of the changes will be happening tomorrow. The front end (this site and the reporting areas) will be updated to provide the ability to use more data providers with the backend and handle the reporting issues that come with that. I'm planning on doing the update tomorrow night (that would be Sept 10th).

The site will go offline for a brief time and will return as soon as the update is finished. There will be no changes to the backend so your ads will continue to run without problems.

A backend update is coming later, but I'm staggering the updates. The backend update is minimal for the time being as well.

This update brings Adnet into a better role to provide more revenue directly. We will be partnering with more providers to give the publishers (you) extra revenue from currently non-monetized sources. When this happens, the geoadcode area will be removed since Adnet can provide revenue for everything.

I'm always interested in what the publishers think about the changes, not only will this update provide new Adnet features, it also brings Adnet's codebase back inline with ASE Version 4. The next step is a simple upgrade to provide the forum and you'll be able to comment and such on there. I'm pleased to continue updating ASE Adnet to the fullest it can be.

To all the publishers: Thank you for your continued support. Adnet's growth will always go into helping bring you more profit.
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New Simple Styles

Poster: Aron Schatz
Posted on September 5, 2008 at 9:21:07 PM
As promised, there has been an update to the simple generator to provide enhanced layouts for current styles and a few new styles as well. The brand new size is 600x200 which is a single product unit and it looks great.

The only thing I couldn't test is how it looks in IE7 so please give me feedback on that angle. You'll need to hard refresh the adcode page to grab the new javascript.

Once again, if you want additional styles, just let me know and I'll do my best to make it happen.

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Contest Winner: Jason of Big Bruin!

Poster: Aron Schatz
Posted on September 5, 2008 at 5:29:05 PM
A big congratulations to Jason, owner of Big Bruin (, are in order for winning the August Asus EEE contest. He has been notified and is wonderfully ecstatic about the news.

Big Bruin had the most entries in the contest and it sure helped in the drawing. Jason was one of the first bigger publishers to join ASE Adnet and ever since the day that I informed him, he has stuck with ASE Adnet over competing networks. A new section will be coming that will include featured publishers and Big Bruin will be a highlight (as will others).

To everyone that didn't win: Don't worry. You'll have plenty of other contests to enter. Thanks to everyone that makes ASE Adnet a success. Looking to the future, expect big growth by the end of the year.
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New Banner Styles Soon

Poster: Aron Schatz
Posted on September 2, 2008 at 8:39:18 AM
As publishers join ASE Adnet, their requirements for custom banners change from site to site. There are a few nice new styles that will be making their way into the simple generator.

Expect new styles for 728x90, 336x280, and 160x600 at the very least. These will be in addition to the current styles. There will also be modifications done to some of the current simple generated styles to fix some minor things. It will be a CSS update, so if you used the simple generator, you won't need to update your code to get the fix.

Expect the new additions on the 4th.
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Limited Computer Access

Poster: Aron Schatz
Posted on August 31, 2008 at 10:09:37 PM
ASE Adnet needs little maintenance in its daily working, but this network is nothing without its publishers and as such, I'm usually available for support and help whenever you need.

From now till Wed (Sept. 3rd), I will have limited computer access. I will be available at certain times and the best way to reach support would be to email me: .

The content ends tonight and a winner will be picked soon. Good luck to everyone!
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Server2 Tonight

Poster: Aron Schatz
Posted on August 27, 2008 at 12:21:48 PM
Server2 is fully ready to serve content for Adnet's backend. This is a notice for everyone that your pages will now be served by two servers instead of one. If you notice outgoing links such as or, that is normal. The goal is to stick to the same server that served the page. is Server1 is Server2 (If you couldn't figure it out ;)) is a load balanced address now that will point to either of them at any time. There should be no outages at all. In fact, uptime should be nearly perfect from now on.

Edit: DNS changes are now updated which mean Server2 will be serving pages very soon to everyone!
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Name Server Switch Tonight

Poster: Aron Schatz
Posted on August 26, 2008 at 10:31:45 PM
This change should be non eventful, but if you experience any outages, please contact me. If you are worried about DNS being an issue (we're only changing nameservers, not IPs), you can change the domain "" to "" so will be .

This change is happening overnight to ease the transition. My apologies from not posting this sooner. It had to be done before bringing Server2 online due to the increase load of DNS.
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Server2 Going Active This Week

Poster: Aron Schatz
Posted on August 25, 2008 at 5:03:04 PM
With the vacation weekend approaching (at least for the USA crowd), Server2 will be fully functional by the end of the week and serving ads across all the sites. The code on Server2 is more updated than the first and current server, but once the rollout is completed, everything will be in parity. The primary server will be updated tonight with brand new code that has been running on Server2 for over a week. Final testing of Server2 will be done tomorrow including how it handles random reboots (that I force) and such.

I will do a full article on how the backend of ASE Adnet actually works. I found it interesting to plan and you might as well. Most people won't be in the same situation as ASE Adnet (needed redundancy), but you never know.

Edit: The code on both servers are in sync and Server2 is handling my final tests fine. Perhaps Server2 will be pushed into production by tomorrow night if everything goes smoothly.
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Front End Update Today

Poster: Aron Schatz
Posted on August 22, 2008 at 9:12:24 AM
There will be a front end update today (this site that you use for reporting and information). It primarily focuses on the content management side of things and I'm not expecting any problems since the update has already been done to . What is coming in a couple of weeks will be some nice features for the publishers of ASE Adnet. Those PMs you see at the top will finally be enabled and a forum will be added just for publishers. I find forums are good for helping out problems and such as they leave a record for everyone to see.

This update also updates the RSS feeds for the site to actually provide useful post content instead of the generic "News Post" that it currently has. This means that further updates will be easily known by subscribing to the RSS Feed.
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Coming Soon: Fallback Categories

Poster: Aron Schatz
Posted on August 21, 2008 at 10:39:53 PM
There is a band new feature that will be rolled out during the server update process. Now you will be able to set multiple categoryids and it will try to find a product in each category until it does (and then it jumps to the default keywords like normal).

Since most publishers are in the technology field, this will allow you to use categoryid 4 (computer stuff) and categoryid 11000000 (Electronics) to really get all the products under the technology banner.

There will be a further update later this year to provide enhanced searching by multiple category, but this is the interim step before that happens.

This is currently running on Server2 only and the generators will not be updated until the new server roll out is complete. If you wish to try this out, please let me know.
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Fixed Minor Bug

Poster: Aron Schatz
Posted on August 20, 2008 at 9:12:03 AM
The issue I highlighted in the edit below might have been a problem with the current update routine as well. I have updated it to fix the issue, regardless.

There would be no error in tracking clicks, but your ad views may be increased (very tiny amount) if you got caught in this slight bug. Nevertheless, it is good there is another server so these regressions can be ironed out.

I'm very sorry about this. I know some of your use Adnet as a hit counter as well. This should fix up any issues that may have occurred. If you notice anything weird or strange, just let me know and it shall be taken care of.
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Server2 Testing This Week

Poster: Aron Schatz
Posted on August 19, 2008 at 3:56:44 PM
The Adnet server (dubbed: Server2) is online and currently serving ads for ASE Labs. I don't recommend anyone actually try the new server out until I make sure it is completely stable. By next week, people can start using the new server if they wish. This is why I won't give out how to jump on the new server just yet... even though it is pretty easy to figure out by going to ASE Labs and looking at the javascript on the page...

Even so, the new server is up and the front end of ASE Adnet is hooked into it so everything works. I'm pretty happy at the progress. The new server brings a change for DNS. It will now be hosted elsewhere (IE: it will be hosted by ThePlanet directly) to ease the burden of DNS queries off of Adnet's own servers. This is the other part that I'm testing. Load balancing seems to work using DNS and even is handling failovers (which I didn't think it would do, but testing shows otherwise).

I would estimate that the new server should be fully operational and working for ASE Adnet by the end of the month. There will be a code update to fix some minor issues that have been nagging as well (such as adding a random amount of time to data expiration instead of a specific amount to stagger when queries need to be redone). Changes are in store and ASE Adnet's growth looks good. Thanks for being a publisher!

Edit: There are some weird things happening with the reporting for views, but the clicks are working fine.. Go figure! This is only with Server2, no need to be alarmed.
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