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Layout Refreshing

Poster: Aron Schatz
Posted on July 16, 2010 at 10:36:13 AM
A friendly reminder to all publishers; Make sure you switch up your layouts every once in awhile. Changing the colors or fonts or even the entire layout usually brings a healthy boost in CTR. Readers become complacent when they see the same ad over and over and gloss over it without seeing it anymore. If you'd like help, send an email listed in the Ad CP.
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Layout Rotation

Poster: Aron Schatz
Posted on February 24, 2010 at 1:38:43 PM
Now is a good time to think about doing a layout update for all your ads. We would be happy to assist you in the creation of a new layout if you would like. Updated layouts can provide a better CTR and it doesn't hurt to try new things. You can always switch back.
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More Links Merchants Tomorrow

Poster: Aron Schatz
Posted on November 23, 2009 at 10:21:09 PM
We anticipate at least a couple of new merchants added to the new Links section (Ad CP -> Affiliate Links) along with some other minor updates. In addition, we'll be looking over the best way to provide hybrid product ads. Expected testing for hybrid ads will be next week for the staging area and will be an optional thing for each publisher.

A word about Links; most merchants allow the affiliate cookie to last for a month or so. Regardless if you make a sale on the first click out is not important. If the reader makes a purchase at a later date from your Link, you still get the credit. That's why giving readers more information about products before sending them to the merchant is important. Allow them to make good purchases and your revenue will flow in much more.

One more thing, we are eying another possible revenue stream that may include a feed to work well. We'll have more information as this progresses. We would love to hear your feedback, our email address is listed on the Ad CP page.
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Links Update

Poster: Aron Schatz
Posted on November 18, 2009 at 7:04:16 PM
We are pushing the release of Links till tomorrow (November 19, 2009). We're making sure we have everything right the first time but we expect a few requests and additions to be made. This new release will come with an Advertisement CP area to explain the differences between the traditional Adnet ads and the Links.
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Ad Switchup

Poster: Aron Schatz
Posted on September 29, 2009 at 10:12:17 PM
A reminder to all publishers that it is a good idea to rotate your ad colors and look every few months to keep things fresh and keep the CTR high. Some publishers achieve a CTR of over 5% with good layouts. You can too! If you would like comments or help creating a fresh layout, please send an email to the address listed in the adcode page.
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CA/UK/AU/BR/MX/... CPC Coming

Poster: Aron Schatz
Posted on October 6, 2008 at 11:45:58 PM
I'm working on a huge update to ASE Adnet to provide CPC pricing information for all the regions in the title.

Canada
Great Britain
Australia
Brazil
Mexico

This is all preliminary and feasibility tests will be starting soon. If you have high non USA traffic, please let me know as I could really use some testers.

Canada will be the first region to supplement the current USA (North America) CPC pricing. This will increase CTR for Canadian readers as the prices will be listed in CAD instead of USD and will show Canadian sellers.

Once again, this is all in the feasibility stage of things. I'm sure that most regions will be validated for use on ASE Adnet, but you never know. CPA sources will still be used outside those target regions.

I expect that ASE Adnet will truly become a one stop shop for all regional CPC price comparisons. It is also for this reason that you should switch to keyword ads if you are using PID type, or at least add default keywords in for these new ad regions. PIDs only work with the Primary USA CPC provider.
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Still Working On Targeting

Poster: Aron Schatz
Posted on October 6, 2008 at 9:58:54 AM
I need to see how a full weekday handles itself. Make no mistake, impressions are down for pretty much every publisher site on the networks from last month. This coupled with a few other factors are making things difficult to tweak targeting.

It probably is going to be a bit. The economy is still taking a dump and it looks like people are scrambling instead of viewing our sites. Hopefully this situation will improve soon.
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Fixed Targeting Again / Impressions Down

Poster: Aron Schatz
Posted on October 4, 2008 at 9:33:47 AM
I fixed the targeting again for the current ads. There is a trend as well. It seems that traffic is slowing ever since the world turned to watching the economy. This trend started about a week and a half ago which was before the new ads were implemented. Hopefully everything will smooth out and traffic will return to normal levels soon.

The reflection of the traffic drop is evident on the reports that I look at daily from multiple sources. If you have thoughts or concerns, please email me. I'd love to hear your take on this matter.
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UK High End CPA - Sunday

Poster: Aron Schatz
Posted on October 3, 2008 at 9:56:15 PM
Good news everyone! The Amazon US/UK CPA ads are completely stable on the staging site and will be released Sunday at about 12:00AM EDT. I'll do Server2 first a bit before and then do Server1.

The Amazon ads are of a much higher quality than the Ebay CPA defaults. The new ads still target CPC ads for English speakers except those in the UK region.

In addition to the Amazon CPA, I'm 90% sure that I will have a CPC shopping provider for the UK area as well which means that all of Europe should be covered by this as well. The new shopping provider will be able to price direct Canadian pricing as well.

In addition to the addition, I'm still investigating AU pricing as that is a big market as well. I've got a few ideas progressing about that and will be pursuing that as well.

If you have questions or concerns, please email me... aron@aselabs.com
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Old Targeting Back

Poster: Aron Schatz
Posted on October 3, 2008 at 9:40:09 AM
The drop in revenues will cease starting today as ASE Adnet went back to the old way of targeting. We are showing the North American CPC ads for all English speaking people once again.

Once international CPC is released, we will begin to tweak the targeting mechanisms to provide the highest revenue possible.
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High Quality International CPA Soon

Poster: Aron Schatz
Posted on October 2, 2008 at 11:11:59 PM
I'm happy to report that progress is going very quickly with the new higher quality CPA ads. They will only be targeted for the UK (and North America if you forced CPA). This data will be provided by Amazon and is a much higher quality than the Ebay CPA ads that are currently being shown.

I'm going to add a new variable to two as well. Customizability is one of the key points of ASE Adnet and with all these new data sources come new challenges. I'm going to specifically add a variable that allows the image size to be relaxed. Right now, the ads are made for three image sizes; 60x60, 100x100, and 160x160. The new data sources (and soon to be others) don't always offer a square image. It is for this reason that the size had to be scaled to fit the current layouts. Once the new relaxed image variable comes out (unsure of how it will be implemented just yet), all the styles will be updated.

There is also some good news for international CPC pricing. I'm currently going over a few different providers and will have more information soon.
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Staging Area Updated

Poster: Aron Schatz
Posted on October 1, 2008 at 7:59:48 PM
If anyone is interested in testing the new higher quality CPA ads (Amazon), please let me know. Amazon ads can show for the UK and the North American region.

Once the Amazon ads are rolled out, new publishers with lower quality traffic will be able to join on a CPA only basis. Unlike Ebay, Amazon's ads provide great data for keyworded products.

I'd like anyone with a good amount of UK traffic to contact me and try out this new data provider. It should be fairly stable ;)... no promises, though.
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Server2 Backend Updated

Poster: Aron Schatz
Posted on September 29, 2008 at 2:48:51 PM
Everyone on the network should know by now that I usually do updates quickly and I decided it was a good time to roll out Server2's updated early.

I plan on doing Server1 later tonight since the update progressed so smoothly. If you notice any weirdness or anything, just let me know. Make sure to grab the new adcode to grab the latest features offered by the new backends.

Version 2 is here and we are on the way to make additional money that wasn't realized.
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Backend Update This Week

Poster: Aron Schatz
Posted on September 27, 2008 at 3:10:34 PM
ASE Adnet will be rolling out the new data provider on its backend this coming week. Expect no delays during the rollout. Server2 will be updated first and then Server1 will be the day after.

This means that the ASE Adnet will be able to show ads for every region from now on. We are also working with additional providers to increase the value of products being shown which will give an additional boost for publishers.

If you have any questions about this transition, please let me know at aron@aselabs.com.

To everyone that is currently using the beta staging test backend, it will be updated after the full rollout for additional data providers. You are free to leave the staging backend in use, but be mindful that there may be errors from time to time as this is a non-stable backend.
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New Data Sources Soon

Poster: Aron Schatz
Posted on September 19, 2008 at 11:19:45 PM
The network is coming along very nicely and I'm happy to report that certain publishers have been testing out a brand new update to ASE Adnet to provide its own geotargeted ads. No longer will ASE Adnet be limited to North America for making money. The new provider (Ebay) is CPA, but I'm also working on international pricing sites as well.

With Ebay, I can open up ASE Adnet to many more people that I would have otherwise rejected since quality is not a concern for CPA. Remember that these new data providers will give a boost in revenue that currently wasn't being realized.

I'm planning on giving a very large percent of the CPA revenue from the new data provider to entice more people to join. Once the new ads go live, every new publisher (except pre-approved ones) will be placed into the CPA only side of things and if the traffic looks good, the network will switch over to CPC in the related markets.

Yes, there is another ad network that does this as well... But, ASE Adnet gives you the power of control. You make the ads, you control the content.

As a publisher myself, I can't think of a better network to be with at this exciting time.

(Sorry, I had to pat myself on the back after that coding session)
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Working On More Than Product Shopping

Poster: Aron Schatz
Posted on July 21, 2008 at 1:27:14 PM
ASE Adnet is looking out for its publishers and will soon be able to offer more than just product pricing information. We are currently look at a few different types of data to use on the Version 2 network for ASE Adnet. When there is more information, it will be posted. There are some interesting things including international support coming.
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Reminder: Ads Are For Advertisers As Well

Poster: Aron Schatz
Posted on June 21, 2008 at 12:37:49 PM
To all publishers, thank you for using ASE Adnet. Please remember that advertising is available only at the discretion of the companies willing to pay. Please make sure the you are doing your best to have relevant products being shown and to minimize the mistake clicking that some users may do.

As a reminder, the revenue reports that are provided daily are only lightly audited and a full audit will occur at the end of the month. If your conversions are not up to par, you may not get your full revenue. We are aiming for a 1% conversion rate (meaning at least 1 person in every hundred people that clicks buy something). If this conversion rate cannot be done, some publishers might have their revenue credited back to the merchants (they don't want to pay for advertising that isn't working) or the quality score might be lower and will pay less overall.

Remember that we want quality. I believe we are working well together and we just need to continue making efforts to help people make purchases.
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